Food evokes powerful emotions. The smell of fresh baked bread. A roast cooking in the oven. Chicken soup simmering on the stove. Food stimulates creativity. It enhances memory. It drives emotions. Food can also be addictive. High carb, low fiber foods like cookies, cake or fruit juice spike blood sugar levels and cause powerful cravings.
The effect of food on brain chemistry, and on our social and psychological well being, is one of the primary reasons we have favorites. They’re the foods with the most powerful connections to our brains. The ones we can’t give up. The ones we can’t live without. The foods we “die for”. Food cravings are also one of the primary reasons we lose control over how much we eat.
The good news is you don’t have to live without your favorites. All you need to do is find the right amount of calories, carbs, protein, fat and fiber to hit your macro targets.
That’s why we created Fittur. To help you find the food balance that results in a lean, healthy body.
New Fittur users typically ask our nutritionists for recommendations or recipes. “Tell us what to eat,” they say, “And we’ll eat it. “
Telling you what to eat isn’t a formula for success. We can’t rewire your brain. Transforming your body composition takes time. Maintaining a healthy, lean body is a lifestyle, not a diet.
How long will you stick with it if we tell you what to eat?
Fittur is designed to accompany you on your food discovery journey. Use Fittur for a few weeks and the amount of calories, carbs, protein, fat and fiber in your food becomes clearer. Use Fittur for a month or so and you become your own nutritionist. You make the decisions. You call the shots. You won’t even recognize that you’re in-training.
You’ll amaze yourself with what you know.
Before you got Fittur, a banana added flavor. After you get Fittur, you’ll know that extra carbs fuel your exercise and fiber helps with digestion.
You’ll amaze your friends with what you eat.
Before Fittur, you ate beef because it was a fast food burger lunch with friends. You ate chicken because it was in a nugget. After Fittur, you exchange some of the fatty beef options for more of the lean chicken, and you still get all the protein you need to build muscle, skin and organ tissue.
You’ll amaze everyone with the transformation of your body composition.
Before Fittur, eggs were an omelette, and cheese and nuts were tasty snacks. After Fittur, they’re a great source of dietary fat to help the body produce essential hormones, but you make sure to get just the right amount by hitting your targets to cut body fat, build muscle and transform your body while not eating too many calorie dense fat grams.
You’ll amaze your doctor with your level of health.
Before Fittur, a balanced diet was eating three square meals a day. After Fittur, a balanced diet is hitting your macro targets to not only transform your appearance, but also reduce inflammation, cancer risk, heart disease risk, sleeping issues, kidney problems, gut dysfunction, skin disease, dementia and Alzheimer’s risks, and about every other health risk known to man.
Food is just that powerful.
Every food you tap animates the snap shot and shows you the calories (yellow), carbs (orange), protein (blue), fat (purple), and fiber (green) in your food.
When you know what’s in your food you’re empowered to transform your body and your health. You’re free to choose what you want to eat and then decide the serving size that fits your macro targets.
Eat too much of a food high in carbs, like pasta, and your body accumulates body fat. Eat too little and you lack the energy to fuel exercise.
When you don’t eat enough protein you lack the building blocks to build muscle and rejuvenate skin, hair, nails and organ tissue. Get too much and you put your kidneys at risk, increase the possibility of heart disease, and experience calcium deficiencies.
Eat too much dietary fat, like deep fat fried foods, and you risk diabetes, insulin resistance, liver disease, heart disease, stroke, gut issues, inflammation, and some cancers. Eat just the right amount of dietary fat and you optimize essential hormone levels for ideal health.
Peanut butter is high in fat. If you love peanut butter, then eat it. But if you plan to have some high fat cheese or avocado later in the day, instead of eating 2 tablespoons of peanut butter, try two teaspoons. You still get the same delicious peanut butter taste with a lot fewer fat grams.
Two Tablespoons Peanut Butter
Two Teaspoons Peanut Butter
It doesn’t take long before Fittur makes you aware of the trade offs.
Eat a lot of eggs with their yellow, fat-dense yolks in the morning and you may need to eat less fat dense cheese at dinner in order to hit your macro targets.
One Medium Egg
60 calories, 6g protein, 4g fat, 0g fiber
Eat more than one or two large bananas to fuel your weight lifting and you may need to balance your carbs by passing on the wheat roll or the mashed potatoes after you exercise.
One Large Banana
128 calories, 31g carbs, 1g protein, 0g fat, 4g fiber
To make tracking simple, fittur lets you double tap any food, open the serving size selector and quickly change the servings size.
Serving Size Selector
Balancing your favorite foods with your macro targets is a journey. Your body will become leaner and stronger. Your immune system function will optimize. You’ll prevent disease. Your health will sky rocket.
Thanks for making Fittur part of your journey.